Who Were Tired of Losing
Warm Leads
In 2021, we were running a 6-person WordPress agency. We had solid traffic, decent ad spend, and a contact form that seemed to be working fine. Until we discovered our 68% abandonment rate by accident—a client's developer mentioned it in passing.
We looked at our Gravity Forms logs. In 30 days, 147 people had typed their email into our contact form and never submitted. We had recovered exactly zero of them. At our average project value, that was $220,500 in revenue we had simply thrown away.
"We built the tool we desperately needed. After recovering $18,000 in the first month, we knew other agencies were hemorrhaging the same money. So we shipped it."